Meme, Myself, and I
Why do we decide to share something? How does an image with a few words go viral? In Quartz, Christopher Mims looks at the science of memes. We know some things. Memes tend to do well if they travel in packs and grow gradually. But we don't know others. For example, "no one has yet to rigorously demonstrate, in advance, why any particular type of content goes viral.