Originally posted on NewsFeed:
Blue-chip investment bank Goldman Sachs has been holding elaborate scavenger hunts since the mid-1990s, but this is the first time a reporter has been allowed to share all the juicy details. In a story published Thursday, Quartz reporter Euny Hong dishes on the all-night, fifteen-hour extravaganza held last fall. The scavenger hunt, which cost a pretty penny to put together—about $270,000—raised approximately $1.4 million for Good Shepherd Services, a charity for at-risk youth.
Entitled “Midnight Madness” (after the 1980 Disney movie), the New York City scavenger hunt was originally founded by product designer Mat Laibowitz and Columbia alum Dan Michaelson in 1996.