by Sam Stein
WASHINGTON — A leading labor union and allied super PAC are launching a multi-million dollar ad campaign hitting Mitt Romney for his notable primary-season blunders while seeking to drive a wedge between him and Hispanic voters.
The Spanish-language spot, paid for by the Service Employees International Union and sponsored by Priorities USA Action, will air in Colorado, Nevada and Florida, key swing states with large Hispanic populations. With 4 million dollars behind it, the campaign is one of the largest of the cycle to target that increasingly influential voting bloc.
“In the primary process, Mitt Romney embraced the most extreme policies in the history of the Republican party. Latinos say they are insulted and angry when they watch Romney, a multi-millionaire with a couple Cadillacs, joke about his ‘unemployment’ status,” said Eliseo Medina, Secretary-Treasurer of SEIU. “When Latinos hear Romney, in his own words, they really know what’s going on and what he is saying…”
FLORIDA AD IN SPANISH
- Obama backers launch $4 million Hispanic ad blitz (sfgate.com)
- Democrats attack Mitt Romney with Spanish-language ads (boston.com)
- Mitt Romney’s Blunders Used Against Him In Ad Campaign Aimed At Latinos (huffingtonpost.com)
- Pro-Obama super-PAC, SEIU launch $4M ad blitz targeting Latinos (thehill.com)